The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political ...

AI has erased the old divide between customer experience and data infrastructure. Marketing and data engineering now function as one connected discipline. Historically, customer experience has ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the world of marketing, the word "data" gets thrown around quite ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...