AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper from Silverpop, an IBM company, shows how customer ...

Every chief customer officer comes into their role with the natural biases and filters that affect our world views and how we approach our work life. When we settle into our office each morning, we ...

Customer journeys in SaaS are often depicted as linear paths, with customers moving from purchase to adoption to renewal. However, in reality, customer journeys are not always so straightforward.

The latest breakthrough from Market Logic Software in AI-powered customer insight, scales deeper understanding of customer segments. BERLIN, Sept. 16, 2025 /PRNewswire/ -- Market Logic Software is ...