Thanks to AI, PR professional can generate a fairly accurate list of crisis PR examples from 2025. Gemini gave a fairly ...

Universities face events that can erupt quickly and without warning—from severe weather to public health emergencies to campus safety concerns. Communicating during these fast-moving events can mean ...

As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the COVID-19 pandemic, the university had to rethink and ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...