Coffee cups used to just say, "Contents may be hot." Now, our cups ask us to: "Text CUP to 30241 to share your revelation and it could be seen here!" That's a big step when all you want to do in the ...

Brands drop millions of dollars for the chance to associate with big-name shows. Product placements make money for television studios and boost revenue for products, too. But no one expected a period ...

Reading a good book and sipping a cup of freshly brewed cup of coffee go together. It makes sense that a joint marketing effort between a coffee shop or a coffee distributor and a bookstore would be ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook When you own a brand like Pampers, Band-Aid…or, apparently, Starbucks…your market dominance can ...

Starbucks has made an annual tradition of its holiday-themed cups, and this year's promotion includes a greater emphasis on mobile, with social media plans and digital ads aimed at driving orders ...

Finding low-cost, unconventional ways to market your coffee house is the idea behind guerrilla marketing. While you're delivering a tasty beverage to customers, the marketing strategies you implement ...

The white paper Starbucks cup that launched a thousand tweets has already been recycled from Sunday's "Game of Thrones" episode – but not before giving Starbucks a billion-dollar shot of free ...

On Sunday, Britton O’Daly was in rural British Columbia for a wedding when he learned that investment bank Goldman Sachs was ending the free cold brew perk it previously offered in its New York City ...

Turns out that coffee cup that mistakenly appeared in Game of Thrones' latest episode 'The Last of the Starks' earned Starbucks a LOT of free advertising... even though it wasn't even a Starbucks cup.