Brands drop millions of dollars for the chance to associate with big-name shows. Product placements make money for television studios and boost revenue for products, too. But no one expected a period ...

Reading a good book and sipping a cup of freshly brewed cup of coffee go together. It makes sense that a joint marketing effort between a coffee shop or a coffee distributor and a bookstore would be ...

Finding low-cost, unconventional ways to market your coffee house is the idea behind guerrilla marketing. While you're delivering a tasty beverage to customers, the marketing strategies you implement ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook When you own a brand like Pampers, Band-Aid…or, apparently, Starbucks…your market dominance can ...

Turns out that coffee cup that mistakenly appeared in Game of Thrones' latest episode 'The Last of the Starks' earned Starbucks a LOT of free advertising... even though it wasn't even a Starbucks cup.

Starbucks has made an annual tradition of its holiday-themed cups, and this year's promotion includes a greater emphasis on mobile, with social media plans and digital ads aimed at driving orders ...

On Sunday, Britton O’Daly was in rural British Columbia for a wedding when he learned that investment bank Goldman Sachs was ending the free cold brew perk it previously offered in its New York City ...