It’s So Me is headlined by a new anthem featuring a collective of nine real women and creators, each bringing to life the Do-It-Yourself (DIY) expressive spirit of Clairol hair color. NEW YORK, March ...

Clairol is continuing to innovate the hair color aisle. Recently, the beauty brand announced the launch of three new lines, which include the Blonde It Up hair blonding kit, Gloss It Up in-shower ...

There's nothing quite as transformative as changing your hair color. Whether you're a brunette itching to add some warm tones or you have light hair and are curious about life on the other side, ...

NEW YORK--(BUSINESS WIRE)--Discovering the most flattering shade of hair color can lead to beauty euphoria and an immediate boost of DIY confidence, but finding that shade can often prove daunting. On ...

NEW YORK-- (BUSINESS WIRE)--In the 1950s, Clairol started a hair color revolution, making DIY hair color available for the first time at retail in the US. Now they’re poised to transform home hair ...

The new It's So Me campaign, along with new product and communication innovations, underpin the brand's leap into appealing to a new community of empowered beauty consumers. Toronto, ...