The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, ...

The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group. By Etan Vlessing Canada Bureau Chief National CineMedia has ...

National CineMedia LLC has filed for bankruptcy in a voluntary move. The major cinema advertising network revealed Tuesday it had submitted the Chapter 11 petition. It did so as part of a ...

Cinépolis India is expanding its presence in cinema advertising, partnering with digital out-of-home (DOOH) media company ...

Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. The report was based on WARC global forecasts for ...

Cinema advertising has always come a poor third in terms of revenue for most cinemas, behind ticket sales and the profits from snacks and soft drinks. Many major cinema chains around the world ...

NEW YORK & BELLEVUE, Wash.--(BUSINESS WIRE)--National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new ...

Screenvision's network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit $9.5B NEW YORK, Dec. 10, 2025 /PRNewswire/ -- ...

The expanded network is expected to increase monetisation opportunities for cinema partners, while advertisers gain wider ...

A new report from the accounting firm predicts that cinema revenue is "on target to reach pre-pandemic levels by 2025, when it's forecast to be worth $46.5 billion" — even with lower admissions. By ...