At first glance, it looks like just another scroll-worthy beauty trend. But behind the polished videos and flawless comp ...

Unless you’ve been living under a rock for the last few years, you’ve probably noticed the buzz surrounding Asian beauty brands — and even have a few favorite products from the East in your regimen.

Asian beauty brands, trends and practices may already feel ultra-prominent, but they're only getting bigger. The Asian beauty movement, which is generally defined by three region-specific ...

A simple ways support AAPI people and the larger Asian community is to show up with your dollars and shop with intention. When it comes to the beauty industry, there’s no shortage of options these ...

A few weeks ago, I was lucky enough to visit Macau and mainland China. While I was technically there to experience the food and the culture, I was all about staring down the beautiful people around me ...

The Rani Glow, a multi-brand platform e-commerce site that showcases the best of South Asia beauty, is braving the US market despite the uncertainty of Trump’s reciprocal tariffs. In October of 2024, ...

The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...

Since the pandemic began, there has been a steady increase in anti-Asian hate crimes and discrimination in the U.S. Social media has given Asians a platform via #StopAsianHate to share their own ...