In a state with the second-most federally recognized Indigenous tribes in the country, California officials and tribal leaders announced an initiative Wednesday to drive up tourism in native ...

Visit California has announced that longtime President & CEO Caroline Beteta will retire from her role in September 2026, ...

California officials tout the Golden State as the #1 tourist destination in the country, attracting millions of domestic and international visitors every year. Last year, tourism spending in the state ...

On Sunday, California Governor Gavin Newsom posted a video of himself standing atop San Francisco's Golden Gate Bridge to highlight a new tourism report. "So, I'm up here on the Golden Gate Bridge, a ...

California Governor Gavin Newsom has warned that federal policies under President Donald Trump are threatening the state's tourism economy, even as 2024 saw record-high visitor spending. "California ...

California's reputation as an ideal tourism spot was dinged during the pandemic. The state is trying to remind travelers that it's still a fun destination. Visit California is reintroducing itself ...

SOUTH LAKE TAHOE, Calif. — Visit California has selected global consulting firm JLL to prepare a dozen regional strategic plans to help guide California’s tourism industry for the next decade, the ...

Visit California CEO Caroline Beteta announces her retirement in 2026 after nearly 30 years leading California’s tourism ...

Visit California revealed that its economic impact research study showed that the California tourism industry grew 32 percent in 2022 and that state is poised to pass pre-pandemic records for visitor ...