More than half (56%) of marketer and agency executives say they plan to increase ad spend on connected TV (CTV) in the next 12 months, 42% will keep CTV budgets the same, and just 2% will decrease ...
Tuesday was a big day for CTV platform MNTN. In addition to posting its first quarter results for 2026, the company also announced the launch of QuickFrame AI 3.0, which CEO Mark Douglas revealed to ...
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with ...
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