The first and seemingly most obvious method to improve the brightness of your TV is to go straight for the "Brightness" setting. This setting doesn't technically do what most viewers think it does.

Both the Panasonic Z95B and LG G5 use the same new four-stack OLED panel, but I tested them and found differences.

Today, LG has announced its fourth-generation OLED TV display technology. The company claims that its panel can achieve 4,000 nits of brightness, which is 33% brighter than its predecessor.