Consumer Reports (CR), the 90-year-old nonprofit research, testing, and advocacy organization, today revealed The Best ...

In a cooling market, makers have been putting more emphasis on sponsorships and famous athletic ambassadors, especially in ...

The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

Audit your digital presence for machine-readable proof of value, which includes structured data (schema markup) and other technical signals like an "LLMs.txt" file. This can help AI engines extract ...

In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

As Fast Company’s Brands That Matter marks its fifth year, the goal remains to honor globally recognized brands that inspire and resonate with audiences. This year’s honorees demonstrate the same ...

More than ever, high-end brands want you to know exactly how, and where, their goods are made. They are producing enormous glossy coffee table books showing white-coated workers hand-stitching ...

From skincare to haircare, drinkware and accessories, these Black-owned brands are about to be your new favorites.

There's a whole lot more that goes into sizing than just measurements.

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...