Media is in a constant state of transformation. To understand how we got here, and where we’re going, it’s worth looking back to 2008 as the tipping point. It was a year most might remember for the ...

A clear brand story is essential for a successful franchise development strategy—and it's a tool that shapes how prospective franchisees perceive your business. In a competitive market where multiple ...

“The Changing Content + Media Landscape.” Everyone seems to be talking about it. And it’s true what THEY are saying: we’re witnessing a disruption shift like never before in the history of the ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...

The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

In recent years, it's become fashionable for marketers to describe themselves as "storytellers" for their brand. But many brand narratives are deadly dull. That's because they lack the one element ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.