There are also plenty of powerful textless logos that immediately identify a brand without words. But can a brand identify ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

You’re bound to see plenty of different car brands and logos whenever you drive around. Most of them you see daily and don’t think anything of. But there are always a few that cause you to turn your ...

You did so well at our quiz on the hidden stuff in sports logos that it's time to try another one. This time, we're getting away from the sports world and attempting to blow your mind with some hidden ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...

Why brands are turning to esports partnerships for culture, creators and fan loyalty, from DreamHack and EWC to Lamborghini, G2, Sony, Amazon and gaming activations.