I can happily say that the long-awaited hype is real—the rest of my hair care favorites need to make some extra room in the medicine cabinet. And even though Beyoncé has her name on the actual ...

From Sabrina Carpenter's romantic up-do to Chappell Roan's signature curly red locks, glamorous hair was in full force at the ...

The caption? Simply, "Look at that horse." It's classic Beyoncé, a little mystery with a lot of hype. Fans quickly began speculating about what this could mean. Some believe the post hints ...

I n 2024, news about a celebrity beauty brand tends to be met with an audible sigh and an eye roll at Allure HQ. Since the 2021 and 2022 boom, there are more than 30, 40, 50? — by this point, we ...