When a stocked rainbow trout comes across a big wad of dough bait floating off the lake bottom, it harkens back to a time when life was so easy and being a fish was so simple — those two years of ...

Berkley's PowerBait and Gulp! dominate the dough bait market, according to the American Sportfishing Association. When your desire is to put a rainbow trout in the frying pan, there might be no better ...

But manmade bio baits can outfish nature’s best. In fact, Prochnow remembered a time when he watched Berkley’s PowerBait trout bait outfish natural salmon eggs by a ratio of 10 to 1. He was paying ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

It was spring of 1989 when my father and I perused the sporting goods section at Wal-Mart where small-town fishermen like us bought tackle. Being a youngster easily influenced by colorful marketing of ...