Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change, seems to ...
Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year –– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has perfected the ...
As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...
This content was provided by Acumen Media for Behr Paint Company. This advertiser content was paid for and created by Acumen. Neither CBS News nor CBS News Brand Studio, the brand marketing arm of CBS ...
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