The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

But MLB waited until the postseason to make quite the league-wide change.

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and ...

When Major League Baseball players set up to the plate for postseason games next month, their batting helmets will all be sporting a new logo for the first time. After introducing ads on jersey ...

Often insurances have a grace period. What do we need to bring with us to camp? Each camper should bring baseball equipment, ...

Including MiLB, which will wear the stickers all year starting in 2025, the deal represents the first time batting helmets will promote a company league-wide. Additionally, major-league headgear ...

The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason began. The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home.

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB ...