Bath tissue brand Angel Soft is launching a new brand identity. Its well-known angel baby is moving from its product packaging to an animated campaign. This is the first time the baby has appeared in ...

Angel Soft is capitalizing on its animated Angel baby icon, created by Grey New York, on new packaging, which hits retail stores nationwide mid-February. Design agency SoulSight created the packaging.

Which is more important: a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of the nation’s biggest makers of consumer goods like Brawny paper towels and ...