The now wholly-owned subsidiary would be positioned below fellow BMW brand Rolls-Royce, fighting alongside competitors like Porsche and Maybach.

BMW’s M division can seemingly do no wrong, setting new records even as its design choices stir debate. Buyers, it seems, are more interested in performance than in online chatter. With 2025 marking ...

In January, the 2026 World Car of the Year awards finalists were announced, and now those finalists have been whittled down ...

It's amazing to think that BMW M started with, quite literally, just a handful of models. Back then, it was as simple as M1, M3, M5, and M6. Today, nearly every model has been given the M treatment, ...

The arrival of the new BMW iX3 signals more than just another SUV launch. It marks the beginning of BMW’s Neue Klasse era, which will roll out no fewer than 40 fresh or facelifted models by 2027. Yet ...

The Tesla Model 3 and the BMW i4 Gran Coupe are not just electric sedans; they make statements about the future of the automotive industry and what it might look like. One is from a tech company that ...

BMW is one of the most iconic luxury vehicles and is instantly recognizable. It’s little known these days that BMW got started producing jet engines. While a lot of attention is paid to BMW ...