B2B marketers can delude themselves,” Bruce tells me after their session at Forrester B2B Summit North America. “There’s this ...

Does content drive B2B purchase decisions? Looking at the data in NetLine’s (a lead gen company) 2023 State of B2B Content Consumption and Demand Report, the answer is yes. The report, gleaned from 38 ...

For years, B2B marketers have chased a familiar formula: more leads equal more opportunities. Build the list, blast the message, and chase the pipeline. Yet despite better data, smarter tools, and ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...