We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already ...

MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further ...

Apple is reportedly adding support for enterprise accounts, but in a way that extends beyond its current OpenAI partnership.

A report indicates Apple is creating a generative AI chatbot for its Support app, enhancing user experience. This feature may serve as a bridge to live support, streamlining customer service and ...