Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Even with economic uncertainty and potential tariff impacts leading some retailers to slow down their holiday hiring, plenty of businesses are still actively recruiting seasonal employees.

Netflix and Amazon struck a deal that will let advertisers buy up programmatic inventory on Netflix via Amazon's demand-side platform ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Imagine watching “The Summer I Turned Pretty” – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – on Prime Video and, upon pausing an episode, seeing an ad for ...