Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In ...

Amazon AMZN caused a furor recently when it announced that it was introducing advertisements right across its Prime Video streaming service. Not, to be clear, that it was introducing a new cheaper ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned IMDb ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

We looked for 50 products on Amazon; half of what it showed us were paid promos. Amazon’s allure has always been convenience. Instead of visiting multiple stores or websites, shop in one place for ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

Next year, watching TV shows and movies on Amazon Prime Video without ads will cost more than it does now. In early 2024, Amazon will show ads with Prime Video content unless you pay $2.99 extra.

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...