The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Amazon could soon insert advertisements into conversations with Alexa+, the company's AI-powered voice assistant. The proposal, made by Amazon CEO Andy Jassy during an earnings call on Thursday, July ...

What if Alexa wasn't a woman's disembodied voice in a box? What if it was actually in the form and voice of "Black Panther" actor Michael B. Jordan? In Amazon's new Super Bowl ad, it means Alexa has ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Which would you rather have: an AI-powered Alexa+ that advertises to you, or an AI-lacking Siri that doesn’t? Hopefully Apple can sort out its AI struggles and users never have to face that decision.