What Amazon launched: At unBoxed 2026, Amazon Ads rolled out AI-enhanced targeting, creative, campaign management, and measurement capabilities. Why it matters: The upgrades aim to transform Amazon ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...