The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

But MLB waited until the postseason to make quite the league-wide change.

Visible on every team's helmets during ... Major League Baseball has signed a deal with STRAUSS, placing the German company's logo on all MLB helmets (during the postseason) and all minor league ...