Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

The YouTube ad blocker crackdown that began in 2023 is not yet over, and while the company already effected the changes against these kinds of services, it is now moving against third-party apps that ...

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises questions about the search giant’s transparency’s online ad business, ...

Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows, so do the ...

This is the week television networks parade their wares in glitzy star-studded presentations for advertisers looking to spend billions for commercial time on programs coming to TV and streaming this ...

Last week, Google released its 2024 Ads Safety Report, spotlighting how it used a mix of artificial intelligence, policy enforcement, and human oversight to dismantle bad actors in the digital ...