Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

Michael Sugar of Sugar 23 and Lisa Sherman of Ad Council Courtesy For the first time in its 80 years of existence, the non-profit Ad Council is branching beyond its impactful public service spots into ...

Spot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suit ...

The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 33 new members to its Board of Directors.