Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

It's been described as just another YouTube trend and was banned in China for being 'vulgar'. But according to a new scientific study, ASMR – described as a pleasurable tingly feeling triggered by ...

Get ready for a new surreal and satisfying glass slicing experience! In this long-format asmr video, we cut open some of the ...

Q: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, and nothing ...

Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

For some people, videos of people whispering, tapping glass and cutting soap can trigger ASMR — a relaxing tingle in the brain that makes them feel calm You can save this article by registering for ...

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A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another individual ...

Autonomous Sensory Meridian Response (ASMR) - the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements -- may have ...

Fans of ASMR videos are more sensitive to their surroundings and feelings, a new study has revealed. ASMR, which stands for Autonomous Sensory Meridian Response, has swept the internet with millions ...