The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

4PS Marketing, the digital marketing agency, have announced the appointment of Paul Smith as their new operations director. Smith brings with him over 30 years’ experience in the industry and has ...

In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...

Developments in digital marketing have progressed so much over the past year, it has given marketers many new opportunities to build brand awareness and engage with their target audiences. There have ...

For decades, marketers thrived on the use of 4Ps – Product, Price, Place, Promotion – to conduct their Tactical Marketing Planning. Now we have to ask whether the 4P marketing mix is a sufficient ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?