While opinions on the rationale behind Under Armour’s inability to keep its partnership with Curry intact are all over the place, Andscape’s Aaron Dodson revealed the real reason the multi-billion-dollar company ultimately fumbled the four-time NBA champion.

Kevin Durant sends four-word message to Warriors' Stephen Curry after Under Armour split originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Golden State Warriors star Stephen Curry shocked the NBA world on Nov. 13 when he elected to part ways with Under Armour after 12 years.

The NBA star and Under Armour will be parting ways, as the sportswear company restructures in an attempt to turn around declining sales.

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.

On Wednesday in a back-to-back, Curry didn’t play but he crushed the Li-Ning Way of Wade 1 “Purple Stingray“ sneakers to honor D-Wade. RELATED: Jimmy Butler's outrageous hair has Stephen Curry losing his mind when he sees it He was seen on the bench rocking them during the game.

Curry shoes are now on sale on Under Armour's site, prompting debate over whether Stephen Curry's exit influenced the timing of these widely noticed discounts.