News

With over 400 million Formula 1 fans around the globe, Scuderia Ferrari and IBM have teamed up to develop a reimagined mobile app to connect them all.
Ferrari’s decision to unveil a special part-blue livery for Miami this weekend has not been universally embraced by fans of ...
Scuderia Ferrari and partner IBM have teamed up to launch a new AI-based app that will transform the F1 fan experience.
IndyCar's newest play-by-play announcer, Will Buxton, took to the social media platform X and slammed Ferrari for their Miami Grand Prix special livery.
IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race ...
Lewis Hamilton, one of the greatest F1 drivers of all time, is racing with Scuderia Ferrari, the most dominant team in ...
Developed with Ferrari Style’s creative director Rocco Iannone, the limited-edition apparel line will debut on May 21, ahead ...
The app provides AI-generated race summaries, post-race data visualisations, historical insights, fan messaging, interactive ...
News: The Ferrari F1 fan engagement app, powered by IBM watsonx, offers AI-driven race summaries, insights, and interactive ...
FERRARI will ditch their iconic red racing suits for this weekend’s Miami Grand Prix – and fans are absolutely FUMING.