The transition comes as MSNBC breaks off from its current parent company, Comcast NBCUniversal, and moves into Versant, an independent media company.

Tyruko, the first biosimilar of Tysabri, is now available in the U.S., providing a lower-cost treatment option for adults with relapsing MS.

Rachel Maddow will host a live event in Los Angeles next month tied to her latest podcast, Rachel Maddow Presents: Burn Order. The MS NOW event will take place at 5 p.m. PT on Dec. 14 at the Orpheum Theater in Los Angeles.

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured. MSNBC kept its name for 29 years even after its founding partner Microsoft gave up its stake in the network.

Rachel Maddow will launch a new six-episode podcast series called Burn Order for MS NOW, focusing on the unlawful incarceration of Japanese Americans during World War II.

MSNBC has officially transformed into MS NOW, but the channel still offers the same programming. The winds of change are hitting gale force levels in the entertainment industry. Comcast, for example,

Stephanie Ruhle, Ali Velshi, Katy Tur and Brandy Zadrozny sit with The Hollywood Reporter for a discussion about the changes coming to the channel formerly known as MSNBC.

Two family-run, Southern eateries closed this month after years of feeding po’boys and catfish to generations of hungry diners.

Senator Mark Kelly (D-AZ) ripped Trump, telling host Rachel Maddow that his rhetoric "incites others" to political violence as the Trump Pentagon investigates. The post Mark Kelly Blasts Trump on MS Now Amid Probe: ‘Incites Others’ to Political Violence first appeared on Mediaite.