Facebook and Instagram might get paid subscription tiers
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Meta trials paid subscriptions across its social media platforms
Meta announced Monday it will begin testing new paid subscription options across its major platforms in the coming months. Users will get access to enhanced features and artificial intelligence tools while basic services stay free.
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Meta is accelerating its pivot away from virtual reality, just over four years after changing its name.
Meta is testing optional paid subscriptions for Instagram, Facebook and WhatsApp that would unlock exclusive features and AI tools while keeping the core apps free, as it looks to diversify revenue beyond ads amid growing subscription fatigue.