John Cena is preparing for one last significant moment, and this time, he’s not only headlining a WWE Premium Live Event but also helping to usher in a new era for the company.

John Cena is featured in the new ESPN direct-to-consumer app launch. The new teaser features John Cena as a “sports coach” explaining the new features and shows coming to the streaming app. In the teaser,

WWE’s first premium live event of the ESPN era is coming early and going head-to-head with its biggest competition.