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Amazon.com's cloud computing unit on Tuesday said it will offer free computing power to researchers who want to use its custom artificial intelligence chips, aiming to challenge Nvidia's popularity among those researchers.

Amazon reportedly will manufacture its own artificial intelligence chips. That will put it in competition with AI darling Nvidia.

Amazon is reportedly working on its own AI processor to lessen its reliance on NVIDIA for AI chips. The initiative will also add pressure on Nvidia, which dominates the AI chip business. The e-commerce giant is reportedly getting ready to debut its AI chips and this comes as Amazon is attempting to claim a fair